Juventus chief executive Jean-Claude Blanc said on Wednesday that the Italian giants will sign a star player in the summer.
Juve are currently trailing Inter Milan by seven points in Serie A with only nine games remaining.
Following their elimination from the Champions League by Chelsea earlier this month, club coach Claudio Ranieri said they needed bigger stars to compete for the top honours.
And Blanc has now promised him at least one.
“I’m not talking about the transfer market but what I can tell you is that we will buy a star player,” Frenchman Blanc told investors at a conference in Milan.
“One who can herald a new era of success.”
Juve are not out of the championship race but will need to not lose any more ground on Inter ahead of the pair’s clash in Turin next month.
Were they to win that and reduce the gap between the two to no more than four points, Juve would certainly be in with a chance of claiming their first title since 2003.
“We’ll see what shape we’re in at the direct clash between the two teams,” added Blanc.
“Until it’s mathematically impossible, we’ll keep fighting.”
